Heroes tend to have villains. And the more the villain is thematically or stylistically linked to the hero, the stronger the story is.
One classic trick is to have the villain be just like the hero, only evil. Whatever advantages the hero has, whatever makes him or her special – this villain has them too. Holmes has his Moriarty, someone smart enough to challenge even the great detective. The Doctor has the Master, another Time Lord with a TARDIS and a screwdriver of his own. The trick is older than the popular examples I’m using, of course. MacBeth has his MacDuff, after all.
And then there is the archenemy who goes the opposite route, literally. The Joker is the classic example, here. Everything Batman is not: colorful instead of somber, crazy and unpredictable instead of rational and methodical, and, of course, murderous.
Both these villain types serve a double function in the story. They not only provide a high level of challenge even to their competent protagonists, but they also serve as foils – characters that the illustrate something about the nature of the protagonists.
While I tend to favor adventure fiction, these techniques are hardly exclusive to genre. A romantic rival could just as easily tell us something by being everything the romance protagonist is not. In the classic French Harlequinade, Columbine’s rivals, Harlequin and Pierrot have been described as sunlight and moonlight, laughter and sorrow.
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